Cepillarse Conjugation in Spanish, Translation, Examples

Cepillarse Conjugation in Spanish, Translation, Examples The Spanish verb cepillar  means to brush. It is a regular  -ar  verb like  caminar  and  desayunar. However, this verb can also be used in its  reflexive  form  cepillarse,  which implies that the action returns to the subject of the verb. You will often hear the verb used reflexively, thus the tables below show the conjugations for the reflexive form  cepillarse,  including the  reflexive pronouns  (me, te, se, nos, os, se). The conjugation tables include  the present, past and future indicative, the present and past subjunctive, the imperative, and other verb forms. How to Use the Verbs Cepillar and Cepillarse When cepillar is used non-reflexively, it is simply a transitive verb that means to brush something. For example, El hombre cepilla sus zapatos para limpiarlos  (The man brushes his shoes to clean them). Also, it can be used to talk about brushing someone elses hair or teeth. In that case, you need to use the indirect object pronouns, which indicate who receives  the action. For example, La mam le cepilla los dientes a su hijo  (The mom brushes her sons teeth).   When used reflexively, cepillarse  is most often used to talk about brushing ones hair or teeth. For example, Ella se cepilla el pelo antes de acostarse  (She brushes her hair before going to bed) or El nià ±o se cepilla los dientes por la maà ±ana  (The boy brushes his teeth in the morning). However, there are two other verbs that are also used for the same contexts. Peinarse  is used to talk about combing ones hair, and lavarse  is commonly used to talk about washing ones teeth.   Cepillarse Present Indicative Yo me cepillo I brush Yo me cepillo los dientes tres veces al da. T te cepillas You brush T te cepillas el pelo con cuidado. Usted/l/ella se cepilla You/he/she brushes Ella se cepilla el cabello. Nosotros nos cepillamos We brush Nosotros nos cepillamos la barba. Vosotros os cepillis You brush Vosotros os cepillis los dientes despus de comer. Ustedes/ellos/ellas se cepillan You/they brush Ellos se cepillan el pelo por la noche. Cepillarse Preterite  Indicative Yo me cepill I brushed Yo me cepill los dientes tres veces al da. T te cepillaste You brushed T te cepillaste el pelo con cuidado. Usted/l/ella se cepill You/he/she brushed Ella se cepill el cabello. Nosotros nos cepillamos We brushed Nosotros nos cepillamos la barba. Vosotros os cepillasteis You brushed Vosotros os cepillasteis los dientes despus de comer. Ustedes/ellos/ellas se cepillaron You/they brushed Ellos se cepillaron el pelo por la noche. Cepillarse  Imperfect  Indicative The imperfect tense  can be translated as used to brush or was brushing.  It is used to talk about ongoing or habitual  actions in the past.   Yo me cepillaba I was brushing Yo me cepillaba los dientes tres veces al da. T te cepillabas You were brushing T te cepillabas el pelo con cuidado. Usted/l/ella se cepillaba You/he/she was brushing Ella se cepillaba el cabello. Nosotros nos cepillbamos We were brushing Nosotros nos cepillbamos la barba. Vosotros os cepillabais You were brushing Vosotros os cepillabais los dientes despus de comer. Ustedes/ellos/ellas se cepillaban You/they were brushing Ellos se cepillaban el pelo por la noche. Cepillarse Future  Indicative Yo me cepillar I will brush Yo me cepillar los dientes tres veces al da. T te cepillars You will brush T te cepillars el pelo con cuidado. Usted/l/ella se cepillar You/he/she will brush Ella se cepillar el cabello. Nosotros nos cepillaremos We will brush Nosotros nos cepillaremos la barba. Vosotros os cepillaris You will brush Vosotros os cepillaris los dientes despus de comer. Ustedes/ellos/ellas se cepillarn You/they will brush Ellos se cepillarn el pelo por la noche. Cepillarse Periphrastic Future  Indicative The periphrastic future is formed with the verb  ir  (to go) conjugated  in the present indicative tense, plus the  preposition  a,  and the infinitive of the verb. With reflexive verbs remember to put  the reflexive pronoun before the conjugated verb  ir. Yo me voy a cepillar I am going to brush Yo me voy a cepillar los dientes tres veces al da. T te vas a cepillar You are going to brush T te vas a cepillar el pelo con cuidado. Usted/l/ella se va a cepillar You/he/she is going to brush Ella se va a cepillar el cabello. Nosotros nos vamos a cepillar We are going to brush Nosotros nos vamos a cepillar la barba. Vosotros os vais a cepillar You are going to brush Vosotros os vais a cepillar los dientes despus de comer. Ustedes/ellos/ellas se van a cepillar You/they are going to brush Ellos se van a cepillar el pelo por la noche. Cepillarse Conditional  Indicative The conditional tense  is used  for talking about possibilities or probabilities. In English it is translated as would brush.   Yo me cepillara I would brush Yo me cepillara los dientes tres veces al da. T te cepillaras You would brush T te cepillaras el pelo con cuidado. Usted/l/ella se cepillara You/he/she would brush Ella se cepillara el cabello. Nosotros nos cepillaramos We would brush Nosotros nos cepillaramos la barba. Vosotros os cepillarais You would brush Vosotros os cepillarais los dientes despus de comer. Ustedes/ellos/ellas se cepillaran You/they would brush Ellos se cepillaran el pelo por la noche. Cepillarse Present Progressive/Gerund Form The  present participe or gerund  for  -ar  verbs is formed by adding the ending  -ando. You can use the present participle to form progressive verb forms like the present progressive.   Present Progressive of  Cepillarse  se est cepillando   She is brushing  Ella se est  cepillando el cabello. Cepillarse  Past Participle The past participle for -ar  verbs is formed by adding the ending -ado.  You can use the past participle  to form compound tenses like the present perfect.   Present Perfect of  Cepillarse  se ha cepillado   She has brushed  Ella se ha cepillado el cabello Cepillarse Present Subjunctive The  subjunctive mood  is used in subordinate clauses for situations that describe doubts, desires, emotions, or situations that are pending or subjective. Que yo me cepille That I brush El dentista recomienda que yo me cepille los dientes tres veces al da. Que t te cepilles That you brush La estilista espera que t te cepilles el pelo con cuidado. Que usted/l/ella se cepille That you/he/she brush Mam quiere que ella se cepille el cabello. Que nosotros nos cepillemos That we brush Federico recomienda que nosotros nos cepillemos la barba. Que vosotros os cepillis That you brush Lucas espera que vosotros os cepillis los dientes despus de comer. Que ustedes/ellos/ellas se cepillen That you/they brush Leo recomienda que ellos se cepillen el pelo por la noche. Cepillarse Imperfect  Subjunctive The imperfect subjunctive  can be conjugated in two different ways. Below you can find the two conjugations, which are both considered correct. Option 1 Que yo me cepillara That I brushed El dentista recomendaba que yo me cepillara los dientes tres veces al da. Que t te cepillaras That you brushed La estilista esperaba que t te cepillaras el pelo con cuidado. Que usted/l/ella se cepillara That you/he/she brushed Mam quera que ella se cepillara el cabello. Que nosotros nos cepillramos That we brushed Federico recomendaba que nosotros nos cepillramos la barba. Que vosotros os cepillarais That you brushed Lucas esperaba que vosotros os cepillarais los dientes despus de comer. Que ustedes/ellos/ellas se cepillaran That you/they brushed Leo recomendaba que ellos se cepillaran el pelo por la noche. Option 2 Que yo me cepillase That I brushed El dentista recomendaba que yo me cepillase los dientes tres veces al da. Que t te cepillases That you brushed La estilista esperaba que t te cepillases el pelo con cuidado. Que usted/l/ella se cepillase That you/he/she brushed Mam quera que ella se cepillase el cabello. Que nosotros nos cepillsemos That we brushed Federico recomendaba que nosotros nos cepillsemos la barba. Que vosotros os cepillaseis That you brushed Lucas esperaba que vosotros os cepillaseis los dientes despus de comer. Que ustedes/ellos/ellas se cepillasen That you/they brushed Leo recomendaba que ellos se cepillasen el pelo por la noche. Cepillarse Imperative   In order to give orders or commands, you need the imperative mood. You can use positive or  negative commands, which differ in the  tà ºÃ‚  and vosotros conjugations. Notice that the placement of the reflexive pronoun is also different in the positive and negative commands.   Positive Commands T cepllate Brush! Cepllate el pelo con cuidado! Usted cepllese Brush! Cepllese el cabello! Nosotros cepillmonos Lets brush! Cepillmonos la barba! Vosotros cepillaos Brush! Cepillaos los dientes despus de comer! Ustedes cepllense Brush! Cepllense el pelo por la noche! Negative Commands T no te cepilles Dont brush! No te cepilles el pelo con cuidado! Usted no se cepille Dont brush! No se cepille el cabello! Nosotros no nos cepillemos Lets not brush! No nos cepillemos la barba! Vosotros no os cepillis Dont brush! No os cepillis los dientes despus de comer! Ustedes no se cepillen Dont brush! No se cepillen el pelo por la noche!

Professional Sports Teams Essay Example | Topics and Well Written Essays - 2000 words

Professional Sports Teams - Essay Example A good example is the US where the National Basketball Association (NBA), Major Baseball League, and the National Football League (NFL) are a major source of attraction and income for the country (Dobson & Goddard, 2011:206). Commercialization of sports follows the principle of economic of profit maximization, and it is with such understanding that economists have taken a keen interest of evaluating sports club and franchises owners’ objective and their influence on regulations and structure of leagues. This paper seeks to analyze the objectives of team owners and the impact they may have on the regulations and structure of professional sports leagues. From an economic standpoint, professional team sports are a form of enterprise, the owners of the teams being the entrepreneurs and the game being the product. The customers are the fans supporting these teams, while the players and the coaching staff are the inputs (Mayhew, 2003:79). Professional players and athletes earn milli ons of dollars per season, with team prices shooting past 500 million dollars (for Washington Redskins and New York Jets). With such huge figures, professional sports teams have been organized into sealed leagues with the identity and number of competitors being fixed by the league members themselves, thus the influence of the league by the owners of these teams (Masterlexis & Hums, 2011:295). Figure 1: Graph showing one-year change in total value of football clubs in the US (emphasis on New York Jets and Washington Redskins). Retrieved from http://www.data360.org/dsg.aspx?Data_Set_Group_Id=1358 Unlike other contemporary economic sectors principle of monopoly, success of the professional team sports relies on extreme competition between the teams. The more competitive the game, the higher the ticket charges as well as the attendance, resulting to higher profits. The implication of this fact is that teams with consistent unbroken winning streaks become common and boring. This has led to the formation of leagues that manage and organize games with the aim of eliminating unfair competition in the sector (Rodney, 2004:25). These leagues have become so popular, going past the country’s border and spreading over the world. Prime examples include the Premier League in English football, La Liga football league in Spain, Super Bowl baseball league in the US, and NBA basketball league in the US (Kern, 2000:101). These leagues are multi-billion dollars ventures that contribute significantly to the GDP of their respective countries. Players’ drafts, salary caps, roster limit, and player trading restrictions govern the labor market of professional sports. Gate collection sharing, collective sale of television broadcasting rights, and joint merchandising limit economic competition in the product markets. These agreements apply to such leagues like the ice hockey, baseball, basketball, and American football. These agreements are based on the economic principles of profit maximization, which is often the objective of the professional team owners (Melicher, 2011:9). Team owners in Europe and the US have always deferred in objectives, with the paradigm of profit maximization dominating the North and non-profit making objectives, like maintenance of winning streaks, being a more embraced approach in Europe. In the economy of sports, the objectives of team owners, and the controlling leagues is important, considering the monopolistic nature of the league enterprise. The issue of profit

Skills for Study 1 Essay Example | Topics and Well Written Essays - 1000 words

Skills for Study 1 - Essay Example This paper is a critical analysis of some of the security changes that have been seen in the aviation industry since 9/11 and some of their effects on the industry (Morgan, 2002). Before September 11th, most of the airport security operations were provided by external private companies. These companies had to be contacted by the airlines or airports to carry out the screening of passengers. After the events however, most of the airports in the US adapted the transportation security administration to carry out the screening. They had better plans for this and the first thing that they did was to install bulletproof cockpit doors that were locked and was only accessible to authorized personnel. These were one of the early changes that were made to the aircrafts to ensure that attacks to the US were minimized as much as possible. Before the attack, most airports had unsecure buildings that could provide access to criminals in case they planned an attack to the airports. Due to this, most airports had to change most of their doors to ensure that the doors were bulletproof and that the airport personnel were protected by bulletproof walls at all times. During the attack, box-cutter knives which in most cases are not considered to be weapons were used. The criminals passed these knives through the airport security systems without any problem since the knives were not illegal and anyone could pass them through. Under the guidelines of the hazardous materials act, these knives were not illegal and were considered to be tools of trade. Screeners had a lot of confusion about these blades before the attack and in most occasions, they had no option but to allow most people to pass with the knives. However, after the attack, there were rules that were put in place that prohibited any form of blade from passing through any airport. Knives and blades were therefore illegal and no one

Introduction to Personality Paper Essay Example for Free

Introduction to Personality Paper Essay This paper will discuss and explain the influences that contribute to personality development. The following paragraphs will include information that examines theoretical approach that is used to study personality development. This paper will also analyze the many different types of environmental and biological factors that play a role in personality development. But first we must know what personality is. As many theorist have tried so hard to define over the years there still is no one answer that everyone can agree on. So what exactly is personality? Although no single definition is acceptable to all personality theorists, we can say that personality is a pattern of relatively permanent traits and unique characteristics that give both consistency and individuality to a person’s behavior. Traits contribute to individual differences in behavior, consistency of behavior over time, and stability of behavior across situations. Traits may be unique, common to some group, or shared by the entire species, but their pattern is different for each individual. Thus each person, though like others in some ways, has a unique personality. Characteristics are unique qualities of an individual that include such attributes as temperament, physique, and intelligence (Feist, J., Feist, G. J.2009). So basically personality consists of set of characteristics that manifest into certain behaviors that a person may ordinarily display. Factors that Influence Personality The following paragraphs will include information on the wide variety of environmental and biological influences that contribute to the development of a person’s unique personality. Some argue that heredity plays a significant role in how personality types are developed. Some say that perception is the main influence on personality development. The role of perception and cognitive development plays a significant role in how a young child views themselves in the world. Some children that come from broken homes see the world in a different light because their home life is unstable in some way making them feel insecure about themselves and the people around them. For example, If an impressionable child is constantly told they are stupid or bad then it may become a self fulfilling prophecy if they take on that type of negative thinking thus shaping their pessimistic characteristics. That is why parenting is such an important and critical role to play and in order to raise healthy and well rounded children a parent must needs to be strict yet supportive and loving. Socializing is another important part of child rearing as well. Even though parenting practices all over the world vary in so many ways, the ways in which girls and boys are socialized are always different to some extent. For example, boys are quickly introduced to their responsibilities and roles that they will play as a young man and these learned behaviors will carry on into adulthood. However, regardless of what a child is taught by their parents, in some cases it does not matter what they were taught certain events, experiences, and environmental factors can shape and alter personality development. The Theoretical Approach In order to understand the theoretical approach we must first recognize what makes a good theory. When analyzing personality there are many factors to take into consideration. One of the main two theories circle around personality development theories is the well known debate of nature versus nurture. Some theorists argue that nurturing plays a more significant role in personality development than the nature of a person based on heredity and other biological predispositions. Sigmund Freud is a popular name in psychoanalytic theories because he believed that sex and aggression were the basic motivational forces for human behavior. Freudian theories emphasized how our subconscious desires are contributors to our personality through our egos. All theorist can agree on one thing personality development is a very complex process that is influence by many external and internal factors. Alfred Adler had a significant influence on many theorists that came after him with his theories that mad e a great deal of sense. One of the tenants for the first theory is that the main source of motivation stems from the need to achieve success and even superiority (Adler, 1964). Many people can agree with this because that is what gets them out of bed in the morning even though they are still tired. The second theory was that people perceptions shaped how they viewed the world and themselves. I find this one very interesting as people are defined as normal or acceptable based societal norms or standards. Often teenagers change the way they act when they are around their peers and sometimes these changes are permanent. One perspectives and perceptions of people, places and things contribute to how they feel about the world and how they should conduct themselves in it. Social motives of acceptance also feed this theory as well. Organ dialect is another one of Alders terminologies used when describing body language. For example the elderly man with shaking hands struggling to open a jar may express to someone watching to step in and help him faster than words can say. Adler recognized how the individual personality operates in ways that are consistent with their motives. Observational learning is a critical aspect to learning and teaching and that does contribute to personal growth and understanding. Adler made it clear that as soon as we recognize that the conscious mind is closely linked to the unconscious mind. Adler states that the conscious life becomes unconscious as soon as we fail to understand it. Environmental influences provided by a child’s parents helps to contribute to their social interests which directly influence a child’s early socialization skills. Infancy is an intricate process of social development mainly developed through the relationship between the relationships with the mother or another mother like caretaker who possessed some level of social interest in the infants well being. The seeds of social desires are planted during infancy (Adler, 1964). Conclusion There is no single definition of personality however, all theorist agree that early childhood development contributes to the type of personality that a person develops. Many factors like heredity and environment contribute to ones individual growth and shape their perception as they mature. Overall personality can be identified through behavior patterns and characteristics that are linked to those behaviors. Individual perceptions of what is right and wrong contribute to the development of morale and values that affect personality. Many factors make up the full picture of what is a person’s true personality but overall it depends on perceptions and motives those two factors produce behaviors that become more and more consistent as desires are fulfilled in the lifelong pursuit of happiness. References Theories of personality (Adler, 1964). Retrieved from https://portal.phoenix.edu/classroom/coursematerials/psy_405/20130108/OSIRIS:43747563 Feist, J., Feist, G. J. (2009). Theories of personality (7th ed.). New York, NY: McGraw Hill. Retrieved from https://portal.phoenix.edu/classroom/coursematerials/psy_405/20130108/OSIRIS:43747563

Dangerous Ground :: essays research papers

Dillion said, â€Å"Goodbye, me old son.† His hand found the silenced Walther at his waistband under the tunic at his back, it swung up and he fired twice, each bullet striking Marco in the heart and driving him back. We can see from the previous, that the novel, On Dangerous Ground, is not your average book. On the contrary, it’s the opposite, because it’s filled with murder, betrayal, and lies. This suspenseful novel has a great plot, intriguing characters, and is recommended for young and old adults. To clarify, the plot is about a secret document called the Chungking Covenant. This document was signed by Mao Tse-Tung and could extend British rule over China by one hundred years. However, the document disappeared in a plane crash on flight from China to London. Now as Hong Kong prepares to be restored to China, England’s prime minister learns of its existence. In spite of this, the Mafia is looking for the document, to have leverage over their operations in Hong Kong. Now the British Intelligence is willing to do anything, so they can stop the Mafia and so the world’s delicate balance of power isn’t destroyed. Well, that’s the plot and it might not seem interesting at first, but the story builds and becomes more exciting by the page.   Ã‚  Ã‚  Ã‚  Ã‚  Meanwhile, another very intriguing feature in this novel are the characters. For example, Sean Dillion sounds like a cold-blooded person because he worked for different terrorist and government organizations. Many times his work included bombing places and killing people. However, the good side of him was that he never killed women or children. Likewise, another great character is Asta Morgan. She seems like a charming girl who only knows about having a peaceful life. But actually she’s a heartless woman who killed her own mother and tricked Dillion. In light of this, these two characters are intriguing, because they change throughout the novel and it’s hard to anticipate their next move.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Now, as you may know, there are books that are fantasy or action, but you can’t put a label on this book. The reason for this is because it doesn’t stretch your imagination too far or too little. For instance, in the beginning of the book, Dillion shoots two armed men and looks to be unstoppable. However, suddenly a woman armed with a knife repeatedly stabs him in the back. The effect of this was Dillion barely surviving a four-hour surgery and having to recuperate for six months.

Marketing and Unilever Bangladesh

CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5. 3 Positioning 6. Marketing mix 6. 1 Product 6. 2 Price 6. 3 Place 6. 4Promotion 6. 5 Packaging 6. 6 Public relation 6. 7 Publicity 6. 8 Politics 7. Recommendation 8. Bibliography Abstract Unilever's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and su rf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors.The corporate purpose of unilever states that to succeed requires â€Å"the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact. † Hence we are going to show how they have made these two brands as one of the top brands in the world. Objective of the study In this project our objective is to analyze the 4P’s of marketing i. e. Product, Price, Place and Promotion. We are also going to study how Unilever has targeted its market, segmented and positioned its self in the minds of the consumers in Bangladesh.Rexona- Rexona was originally created in Australia in 1900 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that is proven to deliver outstanding results. Rexona offers a wide range of highly effective antiperspirant deodorants to meet the everyday needs of men and women – everywhere. Rexona with its unique active ingredients provides 24-hours protection against body odour and underarm wetness to help keep one physically fresh and mentally confident, even in the  toughest moments.The rexona deodarents available in bangladesh are: rexona acitv reserve, rexona ice-cool and rexona power. Surf Excel- Surf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself. Surf excel has been a pioneer in the country in encouraging others to let their children explore and discover the world around them. For any consequential stains there is Surf excel. Surf excel's advanced formula effectively removes dried in stains.The surf excels available in bangladesh are: Surf excel Pack, surf excel mini and surf excel large pack. METHO DOLOGY The focus of this preliminary study was to get the primary information from the copmany itself. Hence we paid a visit to the Unliver bangladesh company in Dhaka. We were escorted by a few of their officials and asked them a few of the basic questions which were the following: 1) How did you segment the brands? 2) whom or which group of people did you target? 3) what is the positioning of your brand? Hence a detailed questionnaire was developed in order to collect the required information from them.The second part of the information was collected via internet. We searched for the information in their site- www. unilever. com. bd and www. wikipedia. org. INTRODUCTION Unilever is one of the world’s largest and leading multinational companies; Unilever commenced their business activities on a larger scale by setting up their first factory in Netherlands, in the year of 1872. Operating in Bangladesh for over the last four decades the company is trying to significantly contr ibute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers.The usage of Unilever products by over 80% of the people in Bangladesh stands a testimony to their successful operation. Constitution: Unilever – 60. 75% shares, Government of Bangladesh – 39. 25%. xad Their array of products show that they produce household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, personal grooming, and tea based beverage products under worldwide famous brand names Wheel, LUX, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona.Analysis of the marketing strategies Unilever produces many products. Among all the products, we are going to concentrate on two of their products which are – REXONA and SURF EXCEL. Segmentation 1) Rexona: Rexona deodorant segments its product on the basis of demographic segmentation . Demographic segmentation consists of Gender, age, lifestyle, occupation, income etc. The users of Rexona are mostly the young people and those who go to offices regularly. 2) Surf Excel: SURF EXCEL is the highest selling detergent powder in Bangladesh.It does not go for traditional mass marketing. Moreover as a detergent powder SURF EXCEL does not even segment its market according to gender. Surf Excel detergent segment its product on the basis of geographic segmentation. Geographic segmentation consists of world regions, country, city, density etc. [pic] (Figur2. 1): Market Segments of Surf excel Figure 2. 1 shows that Unilever Bangladesh Ltd. segments their market according to geographical areas. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. Targeting ) Rexona: Rexona deodorant targets those people who have to go to office and those who spend a long time outside their house. Rexona target millions of people in lo w-income markets, such as Asia, to enjoy the brand's benefits via affordable mini-sticks, mini-roll-ons and sachets of deodorant. 2) Surf Excel: According to the segmentation unilever’s target market for Surf Excel is those families who has children and get their cloth dirty in all sorts of areas and need to wash them. This product is mostly used by those family which has children and need to wash cloths 4/5 time a week.Positioning 1) Rexona: With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down, giving you the confidence to face the day's challenges. From the above statement we can see that Rexona deodorant has positioned itself as number one deodorant brand in the country. Positioning Statement: â€Å"Rexona with its unique active ingredients provides 24-hours protection against body odor and underarm wetness to help keep one physically fresh and mentally confident, even in the  toughest moments. 2) Surf Excel: Unilever Bangladesh Ltd obtained a good position in the buyers’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers’ mind as the best quality detergent powder. The market share of the company in the detergent powder industry is somewhere around 43%.Since in the detergent powder industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. Marketing Mix Product SURF EXCEL falls under the category of toiletry product as a detergent powder. SURF EXCEL has three layers- Core benefit: Cleaning clothes Actual product: its color (white & blue powder), brand name (Surf Excel), fe atures (unique washing powder which clean clothes). Augmented product: Give surety of clean clothes perfectly.Rexona falls under the category of Cosmetics product as a deodorant. Rexona has three layers- Core benefit: provides a good body odor. Actual Product: flavor (ice cool, mini free spirit, active reserve), brand name (Rexona), styles (body spray & roll on). Augmented product: 24- hours’ freshness guarantee. Key facts ? world's largest deodorant in sales and market shares ? number 1 position across more than half the world ? proprietary body-responsive technology ? the only brand tailored to the individual needs of men and women PriceThough Unilever Bangladesh gives its Surf Excel & Rexona customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the product industry. Surf Excel & Rexona is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Table 1 shows Surf Excel & Rexona price. Recently Unilever launched Surf Excel â€Å"Mini† which contains 20g detergent.Basically its launched for the lower class people. (Table 1): Surf Excel & Rexona price |Surf Excel |Rexona | |Weight |Price |Product |Price | |3 kg |430 Tk. |Activreserve (40g) |100 Tk | |500 g. |70 Tk |Ice Cool (40g) |110 Tk | |20 g. 3 Tk |Power (40g) |100 Tk | | |Free Spirit (40g) |120 Tk. | Place Unilever Bangladesh Ltd. has a huge distribution channel for Surf Excel & Rexona all over the country. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Unilever’s factory. Table 2 shows the location of its six warehouses in Bangladesh. The company does not use its own fleet of transport for distributing its product.However, it has outsourced its distribution process to various third pa rty distributors, exclusively dedicated to Unilever Bangladesh Ltd. These distributors then supply the product all over Bangladesh to a huge number of retailers. Even though Surf Excel & Rexona targets the sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. (Table 2): Location of Unilever Bangladesh Ltd’s Divisional Warehouses Division |Location of Warehouse | |Dhaka |Dhaka City | |Chittagong |Kalurghat Heavy I/A | |Sylhet |Sylhet City | |Rajshahi |Rajshahi City | |Khulna |Khulna City | |Barisal |Barisal City | Promotion Rexona & Surf Excel – Rexona deodorant and surf excel use television as the media of advertising. Most of the commercial advertisements are made in such a way so that the consumers are attracted to buy the product. Rexona & Surf Excel promotes itself by providing new advertisements and making its customer aware of the availability of its new and improved versions of the product. They also promote via billboard, magazines and leaflets. An advertisement of Sur Excel: [pic] Packaging Surf ExcelSurf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself. It has been constantly improving its packaging. It’s developing different shapes and sizes of colorful packages in order to attract the customers and retain customers. [pic][pic][pic] 3 kg 500g 20g Rexona Rexona has a unique bottle which is protected from dust, moisture and pollution. Rexona offers a wide range of highly effective antiperspirant deodorants to meet the everyday needs of men and women – everywhere.Rexona with its unique active ingredients provides 24-hours protection against body odour and underarm wetness to help keep one physically fresh and mentally confident, even in the  tough est moments. [pic][pic][pic][pic] Free Spirit Mini Ice Cool Ionic Mini Free Spirit Public Relation: Public relations are a major mass-promotion tool for an organization. Public relations (PR) are the practice of managing the flow of information between an organization and its publics. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Common activities include speaking at conferences, working with the press, and employee communication. ShareholdersUnilever conducts its operations in accordance with internationally accepted principles of good corporate governance. It provides timely, regular and reliable information on the activities, structure, financial situation and performance to all shareholders. Distributor Unilever maintains a good relation with the distributors so that the products which they produce can easily reach to the consumers at convenient locations. With the help of distributors Unilever can also maintain its product price in such a way that it can also earn a marginal profit against it cost. Consumers Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use.Products and services are accurately and properly labeled, advertised and communicated. Publicity Unilever is distributing free sample of Rexona and Surf Excel â€Å"Mini packs† to the students of various universities for its publicity. Its also provide sponsorship to many programs and events (such as sports, reality shows, talent hunt etc. ) occurring throughout the country. Children celebrated the Surf Excel Daag Utsab, an innovative activation campaign, at Dhaka Residential Model College amid much enthusiasm. Over 3,000 students, aged 6 to 12, from 20 city schools took part in 15 fun games under three zones — Red, Blue and Orange — in two sessions.Surf Excel, a brand of Unilever Bangladesh Ltd, organized the programme in association with Market Access. Politics Unilever maintains a cordial relationship with the government of Bangladesh. It has legal rights to operate in this country by abiding the laws and rules followed by the country. They pay taxes regularly and donate the government during natural calamities. RECOMMENDATION After studying on SURF EXCEL and REXONA we understood that the image of two brands in the market meet the customer needs regarding toiletries and cosmetics items. Though there existing other competitors but these two brands build up its core customer to fulfill the business objectives.In the current days Surf Excel is a common name used in about to every family due to its quality, price and its availability what is also true for Rexona. Besides this, there are some points to be followed to extend and strengthen the business- 1. The marketing strategy should be more attractive to compete with the market competitors (i. e. door to door selling). 2. The price, prom otion, and distribution channel should be favorable to the customers. 3. The advertising should be livelier that can touch the customers mind and satisfaction. 4. The packaging should be changed after a certain time interval. 5. Retail network should be improved to maintain the balanced business over the whole year. 6.The business performance should be such a level that can keep the company in the first place in the stock exchange chart. 7. To achieve the maximum selling the price should be offered with a minimum margin that can make the maximum customers target. 8. The corporate social responsibility should be properly maintained. Bibliography www. unilever. com. bd www. wikipedia. org http://www. unilever. com. bd/resources. /contactus. asp http://findarticles. com/p/articles/mi_m0BDW/is_20_42/ai_74699188/ www. unilever. com/brands/personalcarebrands/Rexona. aspx www. unilever. com. au/ourbrands/personalcare/rexona_products/default. asp —————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Rural Poor Urban and Sub Urban Upper Middle and Middle Class Urban Rich

Nathaniel Hawthorne s Young Goodman Brown Essay - 1449 Words

â€Å"Young Goodman Brown† is a short story that is filled with symbols and mystery. Nathaniel Hawthorne provides plenty forms of symbolism for readers to digest. Hawthorne displays strong faith as the greatest virtue for a man or woman, and when the faith is compromised, one can be filled with skepticism and uncertainty towards the rest of the world. The story begins as a conventional allegory, creating the expectation that the characters will be able to consistently display the abstractions they symbolize. If Hawthorne intends Brown to be a pathological case, the intention is not clearly set in the early stages. The problem of man’s journey into the mystery of evil is presented in the broadest possible terms. Faith Brown, the wife of three months, is simply â€Å"Faith†, and Goodman Brown is everyman. The bargain he has struck with Satan is a universal one, reinforced by such signs of innocence. Brown convinces himself that he can turn away from his covenant and the assurances he offers himself are of good intentions. Initially, Brown is a naà ¯ve and immature young man who fails to understand the gravity of the step he has taken. Brown s immaturity are succeeded by a presumably adult determination to resist his own evil impulses. His continuing willingness to join the community of sinners coexists with a reaction against that willingness. As the task of turning back becomes increasingly difficult, confronting him with one frustration after another, his struggle takes on heroicShow MoreRelatedNathaniel Hawthorne s Young Goodman Brown1543 Words   |  7 PagesIn Nathaniel Hawthorne s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man s conflict between good and evil. This analysis will break down the techniques that the author uses to critique the puritan society and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting thanRead MoreNathaniel Hawthorne s Young Goodman Brown1065 Words   |  5 PagesWhen it comes to the topic of Nathaniel Hawthorne’s Young Goodman Brown, most of us will readily agree that duplicity is a major theme in the piece, or the idea of different versions of reality. Where this agreement usually ends, however, is on the question of whether Hawthorne is implying that man is inherently evil. Whereas some are convinced that Young Goodman Brown was good until tainted by the Devil, others maintain that he was evil from the beginning and was completely aware of the evil heRead MoreNathaniel Hawthorne s Young Goodman Brown905 Words   |  4 PagesThough Nathaniel Hawthorne is an author of many great works, his short story â€Å"Young Goodman Brown† still stays relevant because it has themes and subjects that are relatable in today s world. In the story â€Å"Young Goodman Brown,† Good man Brown leaves his wife Faith, to go into the woods near Salem to have a meeting with the devil. Appearance vs. reality is shown in â€Å"Young Goodman Brown† through the plot, the character of Goody Cloyse, and the symbol of the maple staff. The characterRead MoreNathaniel Hawthorne s Young Goodman Brown1312 Words   |  6 PagesWithin Nathaniel Hawthorne s short story Young Goodman Brown (p.317), Young Goodman Brown travels through a dark and mysterious forest late at night. Ignoring the pleas of his pure wife Faith, he ventures deep into the woods with many dangers around him, only to emerge in the morning a changed man with bewildered views on his own Puritan life and the Puritan community around him. At the cause for this change in mindset, the dream of an old man symbolizing the devil appears, showing him the communityRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1274 Words   |  6 PagesIn Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† the devil says, â€Å"Evil is the nature of mankind† (â€Å"Young† 627). Since Adam and Eve ate the forbidden fruit and attempted to hide conceal their sin from God, humans have tried to hide their sin from others. Although ever yone sin is human nature, everyone has a different reaction to sin. While some acknowledge sin, others ignore it. 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This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead MoreNathaniel Hawthorne s Young Goodman Brown2532 Words   |  11 PagesNathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† demonstrates how Goodman Brown leaves his wife, Faith, to do an errand within the woods with a man that is believed to be the devil. During the time period in which this took place, the 1620’s, many of the people from the village were practicing Puritanism. Puritanism is an intense practice of religion retrieved from Protestants, only removing its Catholic influence. When Goodman Brown entered the woods to meet the devil, he soon turned intoRead MoreNathaniel Hawthorne s Young Goodman Brown894 Words   |  4 Pagesread. In â€Å"Young Goodman Brown†, I found several romanticism characteristics to be in this story. One being, the emphasis on feelings and emotions. Nathaniel Hawthorne writes, â€Å"The cry of grief, rage, and terror was yet piercing through the night, when the unhappy husband held his breath for a response.† The cry of anguish and pain are very applicable to the protagonist idea in this story. Brown also expresses feeling when he doesn t want to leave his wife Faith, but he feels that it s his role toRead MoreNathaniel Hawthorne s Young Goodman Brown1975 Words   |  8 PagesNathaniel Hawthorne, is the author of the short story â€Å"Young Goodman Brown,† that was written in 1835 (Baym 370). Hawthorne was born in Salem Massachusetts on July 4th, 1804. Hawthorne’s ancestors were of the Puritan descent, and among the first settlers of Massachusetts (Baym 370). During his teen years, Hawthorne was reading stories by British novelists Henry Fielding, Tobias S mollet, and Sir Walter Scott. When he was sixteen he wrote his sister of wanting to become an author and relying of support